ABOUT
I’m Jordan Behan,
and for over 18 years, I’ve been a marketing leader for software companies.
I’ve worked with 🌱early-stage companies, 🦄 growth-phase unicorns and 🚪 companies that have achieved successful exits.
Along the way, I’ve learned a lot about what works and what doesn’t.
My first big marketing revelation was that software companies don’t have to splash out big budgets to gain traction in their target markets. With a few foundational systems, they can enable growth and acquire more customers.
The story of how I developed my systems sounds a lot like the origin story of a lot of startups. I started by solving my own problem.
When I first started Narrate Creative in 2014, my focus was on content creation for software companies. To onboard a new client, I had to ask a lot of questions about their company, their product, their customers, and more.
To make it easier on myself, I started devising onboarding systems that every client would complete, so we had all of the answers to my questions before I started advising them.
This was my first key revelation as a content creator and carries over to my life as a coach.
Planning is everything.
We need a plan before we can start building anything.
But strategy work can be expensive. Have you priced out a go-to-market strategy?
It’s a lot of cash to splash before any marketing happens. And I’m guessing you’d rather spend that cash on product development, not pricey marketing planning.
That’s why instead of a costly strategy, I’ll share my ideas with you in a 7-day free trial. I want to earn your trust and work with you for the long term.
I’ve been doing this a long time and I know the best way for us to work together is for me to show you that I know my stuff. To do that, I’ll onboard you and build you an action plan to double your quality, targeted leads in under a month.
If you like my plan, you pay one price for the month and my team and I start working towards getting you those results. When we’ve done that, we can talk about working together for the long term and adding more sophistication to your sales and marketing systems.
We’re like a fractional marketing department, with leadership expertise and world-class execution.
How we work with SaaS founders
ALIGN
First, we align your branding and messaging, then determine your ideal client profile and target audience
CREATE
Next, we create and automate your content and campaigns to help you scale
This launch sequence is often shrouded in mystery for people who are not familiar with marketing, but it follows a simple, low-risk rollout process designed specifically for growth-stage companies.amplify
Then we amplify your message so you can start collecting data and converting more leads
If there is anything in our process that resembles an industry secret, it’s this:
Your thought leadership is one of the most powerful tools we can use.
As a leader of your company, your own influence is a key factor in the growth and success of your company. Having a plan for how to wield that influence will give you the confidence to go out and make some noise about your company and what you’re building.
Which leads to my second big marketing revelation. Even for technical founders who currently despise marketing, marketing can be fun and easy.
The only tricky part is in figuring out what to say and when.
That’s why I share tips, tactics and strategies for founders and executives on how to use content marketing to grow their business as well as their personal brands.
Become a thought leader and influencer in your space, using our special blend of social media strategy, excellent content and growth experiments
Heard enough?
Want to meet with me to talk about how we can work together? If you’re interested, I’d love to chat.
Find a time on my calendar and answer a few easy questions about your business and I’ll jump on a call with you myself. Let’s chat about where you are and where you want to go
Looking forward to speaking with you,
