systems, content and coaching for founder-led sales
founders: close more deals
WE help founders with thought leadership content, LinkedIn outbound and closing
amplify your personal brand and company revenue in as little as an hour each month.
So many Founder responsibilities, so little time. We’re a different breed, and each of us possesses a different set of skills.
For some of us, self-promotion and selling don’t come naturally, and yet it’s often the Founder's responsibility to find more deals. But how? Where do you spend your time and budget to create deal flow?
A leader’s network and influence are proven to be the biggest levers for growth, especially for early-stage startups. That’s where we start. We put systems in place that spotlight your expertise, grow your network, and start sales conversations.
Then we show you how to turn those conversations into meetings and deals.
Here’s how it works: we have a process to collect your thought leadership, in your words, to help you show up consistently on social media with content that will resonate with your specific ideal audience.
We pair that with a LinkedIn outbound strategy that is non-salesy and starts genuine conversations in your DMs with potential buyers in your target market. And in our ongoing meetings, we talk about how to turn those conversations into more meetings and more deals.
Hard-selling and cold pitching have no place here. Conversations and genuine sales discovery are the way. If you want to learn more, click the button on the top right of this page, and I’ll show you the entire system. No pressure, and no hard sell.
WHY WORK WITH US?
We’ve been working with technology leaders for two decades. We know what works, and we are realistic about protecting your time.
Jordan has been a social media content creator and networker since before we had a name for it.
He started one of the first marketing blogs in Canada, led marketing for numerous software startups, and led the blog and social media team at Hootsuite during hypergrowth.
being consistent is hard.
Even for the smartest C-suite leaders, it can be hard to know where to start. What should you create or share? What will work?
There is plenty of information out there about how to grow, create and share content, or buy ads —but it can all seem daunting and… let’s face it… expensive too. We show you how to maximize your impact while minimizing your time spent on content production and outbound.
systems for founder-led sales
systems for founder-led sales
We do everything in sequence, and we don’t waste any time.
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First, we align your personal branding, messaging and target audience
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Next, we create campaigns that get responses to start a dialog
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Struggle to book meetings and close deals? Jordan will coach you through the process to help boost your conversion rates
No fluff, no BS.
We do one thing, and we do it very well. We help founders with their content and outbound.
We take a no-nonsense, step-by-step approach that protects your time without having to relinquish control.
We start with understanding your needs and strategizing an approach unique to you. Strategy is important and we excel at it, but we start producing content right away. In your words, including video, written content and images.
We publish your content using YOUR words and thought leadership. Then we launch outbound campaigns to populate your DMs with interested prospects. And none of it will feel icky and salesy. People don’t respond to that in 2026.
Want to get started?
Book a call with Jordan so we can get to know each other better. If we both agree it’s a fit, we can talk about your goals and how we can help you achieve them.
for Founders
Done-with-you
Founder-Led Sales
We will take an in-depth look at your unique personal brand and ask you engaging questions about your expertise. We use your words and ideas, along with our strategy and operations.
Want some coaching on how to do this better?
Here are some of the things you’ll learn:
A step-by-step marketing planning and content creation system (that we hanbdle for you)
Product/market fit exercises for marketing focus
Thought leadership content and growth tactics for founders
Storytelling tips and prompts for better marketing content
How to use social media for growth and start more conversations
How to create content that converts readers into leads
How to run marketing experiments and invest in growth
How to turn DMs into deals without the “ick”
How to measure success in your marketing and seek continuous improvement
AI prompts that save time without handing content creation over to the bots